Globecast, the global solutions provider for media, has announced an agreement with EarthxTV, a newly launched 24/7 linear channel to provide cloud playout for the linear TV channel and distribution to MVPDs.
EarthxTV is a Dallas-based TV entertainment network dedicated to environmental sustainability.
It’s now available in millions of households through distribution deals including Spectrum and the National Cable television Cooperative (NCTC) in the U.S.; Sky and Freeview in the UK and Ireland; and M7 in Europe.
As it does with all of the channels it originates in the U.S., Globecast is orchestrating the EarthxTV playback entirely in the cloud then delivering the linear channel signal via fiber and satellite to MVPDs.
Cloud-hosted content is used to deploy FAST and pop-up channels for virtual MVPDs and OTT providers.
Globecast’s cloud services are powered by AWS, with the company announcing earlier this year it has joined the AWS Partner Network, extending its reach and providing the cloud power Globecast and its customers need.
Rajan Singh, EVP of Global Distribution at EarthxTV said: “With EarthxTV being a newly launched linear network, our priority was finding a media services partner that fully understands what we want to achieve, the importance of it and can provide a technically elegant playout workflow that’s flexible and cost-effective.
“Globecast talked us through all the options and we were very impressed with their knowledge and expertise in cloud playout, especially with EarthxTV being new to linear.”
EarthxTV is a global TV network promoting the environment and sustainability, offering entertaining original programming, inspiring conversations with world leaders and award-winning films.
AWS provides a tool for calculating carbon emissions savings as a result of being in AWS instead of on-prem.
In 2022 to date, Globecast Americas has saved over 18 metric tons of emissions, according to the tool, across all MCR services.
René Villapando, VP Technical Solutions Sales, Globecast Americas, said, “The future of the planet is in our hands and Globecast believes initiatives like this are timely, welcome and very important.
“Focusing on the future of our planet is of key concern for Globecast, and this partnership with EarthxTV clearly defines why we do what we do at Globecast, helping our customers deliver key content via our market-leading cloud playout and distribution solutions.”