pro360

May 28, 2024
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Alfalite, the only European manufacturer of LED screens, will make its debut at InfoComm with its LED panels for the rental, fixed installation and virtual production markets at the booth of its partner FOR-A.

The show will be held in Orlando (Florida) from June 14 to 16.

Alfalite will showcase its Litepix LED panels for rental companies, Modularpix LED panels for fixed installation, as well as the Modularpix Pro VP XR solution for virtual production and extended reality environments.

FOR-A’s booth #2023 at InfoComm 2023 will showcase a complete live virtual production ecosystem.

This includes a 4 x 2.5 meter Alfalite display with an HDR-compatible FA-9600 multipurpose signal processor, EZtrack camera tracking system, ClassX 3D graphics generator and XR technology, among other solutions.

Satoshi Kanemura, President & COO, FOR-A America, said: “We’re excited to have joined forces with Alfalite to add virtual studio capabilities to our expanding portfolio.

“We know our market is looking for a reliable way to get into virtual production and augmented reality. Having Alfalite on our side help us support our customers in realizing their ambitions.”

The Spanish manufacturer has just closed through FOR-A its first operations in North America with the sale of 336 Modularpix Pro P3 panels to a church and another 140 Modularpix Pro P2 cabinets to another religious temple.

Both operations have been carried out through the integrator Strata AVL.

Alfred Burgess of Strata AVL said: “I have been to many LED factories in different countries, and I went to Alfalite’s factory in Spain with some skepticism. We had to see if their displays really had the quality they claimed to have.

“The first thing that impressed us was that they make everything there from start to finish; it’s high-quality European manufacturing.”