May 28, 2024
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Global media and entertainment technology company Backlight announced that it is returning to the International Broadcasting Convention (IBC) this month with many new product updates and integrations to share with the industry.

Backlight will be at booth 1.D09 to showcase innovative solutions that improve the video content lifecycle for broadcasters, content creators, publishers and distributors.

Backlight’s feature-rich solutions allow broadcasters and rights owners to create more content, distribute everywhere, unlock new revenue streams, and manage media and creative projects in the cloud intelligently and economically.

The latest updates to its products to reduce pain points across the video lifecycle for more streamlined production and monetization include:

It will present Wildmoka Live Studio, its new digital-first live production platform.

Backlight will demonstrate how the single interface makes it easy to tailor an existing live stream, or create a new one, from multiple live sources, clips, graphics and images, while preserving brand consistency with pre-configured production rooms and templated destinations.

With the browser-based Live Studio, customers quickly generate platform-specific, low-latency content experiences and engage broader audiences through simultaneous distribution to any digital destination.

It will also demonstrate AI-assisted inventory creation within Zype Playout.

Backlight’s ability to detect ad opportunities using machine learning is combined with low latency ad routing, device targeting, and a custom approach to ad macros in the newest version of Zype Playout.

Finally, Backlight will showcase how easy it is to pull assets from any storage managed by iconik into Wildmoka’s live production environment for hyperdistribution as well as workflows for metadata-intelligent live-to-archive.

It will also showcase new features and integrations for iconik, ftrack and cineSync which are designed to increase creative workflow speed, flexibility and control.

Leaders from Backlight will participate in two thought leadership forums at IBC—the SVG Sport Production Summit and the DPP Espresso Summit:

Christophe Messa, Backlight’s director of Strategic Partners will join other panelists for a discussion on Making and Monetizing Sports Content at the SVG Europe Sport Production Summit on Thursday, September 14, 2023 at 15:05 CET.

Attendees will learn about best practices and new strategies that right owners are using to generate income for sports content,  including on social media, OTT platforms and apps.

The following day, Friday, September 15, 2023 at 0930 CET, Backlight Chief Product Officer, Mike Szumlinski and other panelists will discuss hybrid working and the technology needed to support remote production more broadly at the DPP Espresso Summit.

Backlight has also been shortlisted for three awards at IBC.

The International Trade Association for the Broadcast & Media Industry (IABM) has shortlisted Backlight’s media management platform, iconik, for a BaM award in the Manage category.

Meanwhile, its Zype Apps Creator solution was shortlisted for an award by CSI Magazine in the Best VoD or content-on-demand solution category.

Finally, it has been shortlisted for a Corporate Star award for Best Charity/CSR initiative for its collaboration with HUFO, a student-led film organization at Howard University.