Dalet enables Migo’s rapid growth across Indonesia

Dalet has announced that Migo is using its Dalet Flex media logistics platform to manage its data delivery operation as it continues its rapid expansion across Indonesia.

The platform will support Migo’s ambitious plans to scale to 1,000 locations this year and serves as the foundation that connects its Taiwan, Philippines and Indonesia content operations.

Migo is a disruptive digital distribution service designed for emerging economies and mass markets. Bridging the data divide for billions of consumers, the service brings the best bits of the internet to the corner store.

Currently, Migo offers a variety of premium video content for download over local WiFi hotspots called Migo Download Stations (MDS) for offline viewing on mobile devices such as smartphones and tablets.

The solution is currently offered in the Jakarta Metropolitan Area where smartphones are common, but high-volume content download or streaming over cellular is often not possible due to limited budgets or insufficient broadband infrastructure.

The cloud-based Dalet Flex platform, an integral addition to Migo’s unique tech stack, manages the complex video and metadata packaging requirements, ensuring delivery meets partner service license agreements and compliance regulations.

Migo facilitates what would have been an out-of-reach, expensive digital experience for the mass market consumer segments, as a snackable and affordable product, and uses Dalet Flex streamline content package and delivery,” states Daniel Money, Operations & Supply Chain Director, Migo.

Dalet Flex is a strategic technology solution that manages our data delivery workflow, as we build an entirely new category for content delivery and consumption using a Content Delivery Network (CDN) that is telco-independent.

An expert in creating new mass distribution models, Migo’s Founder, Barrett Comiskey, developed the technology behind the Amazon Kindle e-reader, revolutionizing book distribution.

Migo’s disruptive product is a downloadable “sachet” of content-to-go. Consumers can download Migo content over a local public WiFi at one of the planned 100,000 proprietary kiosks located in small convenience and general stores throughout Indonesia.

Once downloaded, consumers can watch offline anytime anywhere, without the need for an Internet connection. The approach is 40 times less expensive than the next best alternative.

“The initial in-house developed software stack, production and content distribution layer was a complicated, tiered design solution.

“There were many upstream and downstream dependencies that were always changing and initially we made the choice to design it in-house. This proved to be quite challenging to maintain,” states Daniel.

“We looked again at the industry for robust and flexible content workflow solutions and were impressed with the Dalet Flex value proposition from the quality of the UI and breadth of use cases.

“Then I think what really sealed the deal though was the personal side – their technical sales team really impressed us.”

“Migo’s business model adds another layer of complexity to the usual digital content packaging and delivery needs, concludes Patricio Cummins, general manager for Dalet in APAC.

“Dalet Flex takes care of the intricacies while enabling users to work collaboratively across locations thanks to cloud infrastructure.

“Migo can efficiently manage thousands of hours of content within their content warehouse while leveraging in-house integrations for transcoding and distribution.