July 13, 2024
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Gravity Media Australia today confirmed a new technology and production partnership to deliver the complete broadcast of this year’s Powercor Stawell Gift running race.

Stawell Gift Event Management, the Stawell Athletic Club and 360 Sport + Entertainment have signed Gravity Media Australia to a new multiple year agreement that will see it create and produce the complete all-screens Easter Monday coverage of the event.

The iconic Powercor Stawell Gift was first run in 1878 and is Australia’s oldest and richest short distance running race.

This will be Gravity Media’s seventh year at the Powercor Stawell Gift, which will be broadcast on the Seven Network on 10 April.

In addition to delivering all broadcast technologies and as “host” broadcast company, Gravity Media has also been appointed by Stawell Gift Event Management as the television production company for the event.

Gravity Media Australia will access internationally acknowledged camera, broadcast and production technologies designed and developed by Gravity Media.

The production undertaking for this year’s Powercor Stawell Gift in the Grampian Mountains district of western Victoria includes 11 cameras and state of the art high definition outside broadcast and production trucks.

The coverage of the Powercor Stawell Gift on the Seven Network will be hosted by Jason Richardson and the commentary team includes David Culbert and Tamsyn Manou.

Murray Emerson, Chair of Stawell Gift Event Management, said: “Gravity Media has become a key partner in the delivery of the Powercor Stawell Gift, producing a compelling broadcast watched by more than one-million viewers across the country.

“Our national broadcast is a chance to showcase this iconic event, and the host venue of Stawell, to the nation and we are pleased to once again work with Gravity Media to deliver world class coverage.”

Trent Taylor, Managing Director, 360 Sport + Entertainment, added: “The collaboration between Gravity Media and 360 Sport and Entertainment on the Powercor Stawell Gift is seamless and fully integrated.

“From broadcast operations to storytelling, the Gravity Media team are always focused on delivering the best possible outcome and working hand in glove with our team.

“With a long working history between the two organisations, we are thrilled to able to continue to partner with Gravity Media on this historic event.”

Mike Purcell, Head of Production at Gravity Media Australia, said: “Gravity Media is proud of its long association with the Stawell Gift. It is an event with a rich and deep history and once again we look forward to producing and delivering a compelling coverage.

“We appreciate Stawell Gift Management, 360 Sport + Entertainment and the Seven Network once again entrusting Gravity Media Australia with delivering the complete turn-key production of such an iconic sports event in Australia.”