May 30, 2024
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Gravity Media, provider of complex live creative production and media services, and Cricket Australia have confirmed the broadcast undertaking for the Sheffield Shield Final, which will be held from March 23-26.

This is part of an expanding broadcast and technology partnership with Cricket Australia to deliver coverage of cricket across FOX Sports, Kayo and the Cricket Network.

Gravity Media Australia’s production undertaking for the Sheffield Shield Final includes state of the art high definition outside broadcast and production trucks and 12 cameras.

Working closely with Cricket Australia and FOX Sports, Gravity Media Australia has accessed its fleet of state-of-the-art high definition outside broadcast trucks, and unveiled and implemented new remote broadcast production technology involving cellular and cloud-based solutions to deliver in excess of 350 hours of coverage over the 2022-2023 summer.

A key component of Gravity Media’s technological solutions for broadcast coverage across the summer of cricket has been the introduction of Gravity Media Australia’s proprietary CELBO broadcast production solution.

CELBO is a new live stream technology that allows remote production of events through cellular and cloud based technologies to deliver individual camera and audio feed coverage to Gravity Media Australia’s Production Centres in Sydney and Melbourne.

This allows Gravity Media Australia and Cricket Australia to create, direct and deliver a complete broadcast production, including on-screen graphics and multiple camera replay capabilities.

The introduction of CELBO is designed to simplifying logistics, reduce the production “footprint” at events, deliver greater flexibility in resources and enhance and streamline production and technology workflows for Gravity Media Australia and its partners.

This summer of cricket has seen Gravity Media Australia in partnership with Cricket Australia criss-cross the country to broadcast 22 matches in the Marsh One Day Cup, 35 matches in the WBBL, the WNCL Final, the Australia A v West Indies tour match, the GGXI v Pakistan Women’s Match and the Sheffield Shield Final.

Dan Allan, Content Manager Broadcast at Cricket Australia: “Cricket Australia is proud to have partnered with Gravity Media to deliver the biggest season of cricket to date.

“Their newly-developed remote production solution was the perfect fit for a summer that saw us take matches to all corners of the country and reach more fans than ever before.

“Furthermore, their seamless integration with existing broadcast infrastructure made the transition a no-brainer for us.

“Gravity Media’s services are consistently at the cutting edge of broadcast technology and have helped further cement Cricket’s position as Australia’s favourite sport.”

Nigel Naseby, Business Development Manager at Gravity Media Australia, said: “Gravity Media is pleased to have once again worked closely with Cricket Australia across this summer of cricket.

“We value our partnership with Cricket Australia and are committed to continue to evolve our coverage with the introduction of new broadcast and production technologies for Cricket Australia and its broadcast partners.

“Our proprietary CELBO production solution is a significant step forward for Gravity Media Australia in delivering a complete broadcast outcome for Cricket Australia across many of its events.

“We look forward to building on these developments over the coming twelve months.”