July 13, 2024
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Italy’s Centro Sperimentale di Cinematografia (Experimental Cinematography Center), the oldest film school in Western Europe, has acquired its  Alfalite’s Modularpix Pro LED panels with ORIM® technology for its new virtual production studio.

The deal has been carried out by Broadcast Digital Service (BDS), the brand’s local distributor for the Broadcast and VP XR markets.

The Centro Sperimentale di Cinematografia was established in 1935 in Rome and aims to promote the art and technique of cinematography and cinema in the country.

It is the most important institution in Italy for education, research and experimentation in the field of cinema, and in its broadest sense, film, documentary, fiction and animation.

The institution has added a new virtual production studio, which has just been officially opened, to train its students in VP and XR technologies, which are gaining ground in the entertainment, film, advertising, events and media industries.

The studio incorporates motion capture, motion tracking, virtual and augmented reality, 3D and LED solutions from brands such as Movella Entertainment | Xsens, MANUS™, Pixotope, Alfalite, NovaStar Technology and Epic Games | Unreal Engine.

Specifically, BDS installed an Alfalite VP XR Modularpix Pro 1.9 ORIM LEDWall, an Alfalite VP XR Modularpix Pro 3.9 HB LEDCeiling and an Alfalite VP XR Modularpix Pro 1.9 ORIM LEDTotem.

Silvia C. Natal, Alfalite’s International Sales Manager, says: “We are really proud that such a prestigious institution as the Centro Sperimentale di Cinematografia in Italy has trusted in our LED displays for their new virtual production studio together with the leading brands in the industry.

“We also thank our partner BDS for our successful partnership that allows us to bring our solutions to the Italian market”.

Precisely, BDS has also installed in its showroom in Rome a studio equipped with Mo-Sys StarTracker, Alfalite LED, Pixotope and Xsens motion capture technology for demonstrations and training.

BDS selected for its room an Alfalite Modularpix Pro 1.9 screen of 3.5 x 2.5 meters with ORIM VP XR technology.

Sacha Biagio Virgilio, Vice President of BDS, says: “We are delighted to have integrated Alfalite’s LED technology at the Centro Sperimentale di Cinematografia to boost training in the latest trends in virtual production.

“And as a company committed to excellence in VP XR technologies, we are proud of our collaboration with a leading brand like Alfalite that allows us to provide advanced solutions to the Italian market.”

BDS is currently holding an open house event on virtual production at the Experimental Film Center, where the new studio is being shown to the public.