Highlighting strategic focus on the MENA region with trusted automation and integrated channel solutions
Pebble will be showcasing its proven playout solutions at CABSAT 2025 (Dubai World Trade Centre, 13-15 May). With 25 years of expertise in the broadcast industry, Pebble continues to deliver mission-critical technologies that empower broadcasters across the Middle East and North Africa region.
“The MENA region represents a vital and growing market for Pebble, with its dynamic broadcast ecosystem and rapid technological advancement,” said Peter Mayhead, CEO of Pebble. “Our quarter-century of experience in developing robust, secure, and feature-rich automation systems positions us perfectly to meet the evolving needs of broadcasters throughout this important region.”
Pebble specialises in playout automation that scales effortlessly from single channel to large multi-service facilities. Automation 2.0, the company’s management software, provides seamless control over both modular playout architectures and the all-in-one Integrated Channel engine. With support for SDI, SMPTE ST2110, and NDI content flows, these solutions help broadcasters throughout the MENA region navigate complex industry transitions.
With broadcasters and service providers increasingly working across multiple sites, Pebble’s Remote platform offers web-based monitoring and control capabilities that are particularly beneficial in the MENA region. This solution provides secure channel management from within or outside traditional transmission facilities, addressing the specific operational needs of regional media organisations.
Pebble’s technology is trusted in a growing number of deployments across the region and beyond. In Saudi Arabia, Asharq News commissioning is under way for their 3+3+3 triple-redundant ST 2110 setup using Pebble’s Integrated Channel and Enterprise Automation, commissioned via partner Qvest Media. Also in KSA, Intigral (part of Saudi Telecom – STC) is implementing 8+8 playout channels with integrated ingest and content management. In Egypt, ONTV recently completed an upgrade to a 5-channel automation system with full redundancy, integrated via partner Systems Design, with the enhanced channels now on-air. In Jordan, a tightly aligned disaster recovery setup has been deployed for Al Mamlaka TV, ensuring continuity with the main playout system.
Beyond the region, Pebble is supporting Azam Media in Tanzania as it expands its playout system from 8 to 12 fully redundant channels.
With 25 years dedicated exclusively to playout and media workflows, Pebble has developed technology renowned for its resilience and reliability.
“CABSAT is an ideal opportunity for us to meet with broadcasters across the Middle East and North Africa, understand the challenges they’re facing, and demonstrate how our technology can help solve them,” said Mayhead. “As broadcasting continues to evolve in this region, we’re committed to delivering the dependable, flexible solutions media organisations need to stay competitive.”
Visit Pebble at CABSAT 2025