Robert Shen joins FOR-A to spearhead sales in APAC

FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years’ experience, has appointed Robert Shen as regional sales manager for South-East Asia and Oceania.

He joins from EVS Broadcast where he was responsible for the Axon product lines in control, monitoring, routing and video processing. 

Originally trained as a Licensed Aircraft Maintenance Engineer in radar and communications with the Republic of Singapore Air Force, he subsequently achieved a degree in computer science and an MBA from Curtin University.

Since then, he has spent two decades in the broadcast industry with a number of leading vendors and gaining expertise in IPTV and OTT, master control and newsroom automation, quality control and turnkey television installations. 

“Robert brings not just a great understanding of modern broadcast technology, but a well-known presence across South-East Asia,” said Kazuya Eguchi, senior manager for overseas sales and marketing at FOR-A.

“This is a major market for us, and in line with our philosophy of progressing hand-in-hand with our customers, based on mutual prosperity, it is important that we have a strong local presence. Robert is a key appointment for us.”

Robert said “I have known FOR-A and its products for a long while, and I am excited to be able to talk to people across the region about how we can deliver value as they maintain the highest standards while modernizing their technology.

“FOR-A is known for the quality of its designs and products, and I look forward to the challenges of expanding our presence here.”

Robert Shen will be based in Singapore, the communications hub of the region, and will be able to readily access his growing customer base.

He joined FOR-A on 1 September 2022.