Swiss broadcaster BNJ expands multimedia radio operations with Dalet

Swiss broadcaster BNJ, which operates four radio stations and associated websites in the Jura Arc region, has chosen Dalet Galaxy five featuring AI-driven search and automated documentation powered by SaaS-based Dalet Media Cortex, as part of its comprehensive multi-year radio business diversification vision.

The new modern media infrastructure, powered by Dalet, will provide significantly more stories and story angles as well as ways to “watch” and engage with favourite radio hosts and programs.

“BNJ is a leader in local news and program production with a deep connection to the Swiss communities it serves,” states Pierre Steulet, CEO, BNJ.

“A major part of our growth strategy is to fully embrace the potential of multimedia radio and new digital and social platforms.

The Dalet Galaxy five upgrade and AI capabilities of Dalet Media Cortex will enhance our ability to monetize assets through video sharing on social media channels, providing audiences increasingly personalized, curated news and programming content on the medium of their choice.

With production, tracking and management of content automated, our journalists, DJs and partners can focus on engaging with their audiences in new ways.

A Dalet customer since 1999, BNJ will use Dalet Galaxy five to connect its four radio sites (GRRIF, RJB, RTN, and RFJ), creating a centralized topology that enables modern digital-first workflows, archive enrichment, and content recommendations.

New editorial, video and advertising production capabilities will allow BNJ to deliver hyper targeted and better curated news, talk shows, podcasts and music programming simultaneously across traditional, digital and social channels, and generate new advertising revenue through “sharable” visual radio.

“Watching radio is a big trend, states Johann Zemmour, General Manager, EMEA & APAC, Dalet.

Audiences want to see and share popular or controversial clips. Advertisers want their ads at the start of the clip to guarantee exposure to viewers.

“Dalet’s Visual Radio capabilities brings audiences closer to DJs, journalists, and the stations themselves. It amplifies branding as well as boosting overall loyalty to the station.

“For localized radio where stations serve specific communities, it reinforces local and regional relevance – a key objective of the BNJ group.”

Dalet Galaxy five provides the workflow orchestration and editorial platform that is equally fluent with video and audio, and fully integrable with studio equipment and services.

Video and audio clips can be edited, branded and captioned with lower thirds for immediate upload to social media platforms.

Mobile and Craft editing tools Dalet OneCut and Dalet On-the-Go provide journalists the robustness and flexibility required to assemble long and short form programs and news content for all platforms from anywhere.

Cédric Richard, IT Manager at BNJ, explains the benefits the new AI capabilities will bring to the editorial workflow. Dalet Media Cortex will automate the indexing and documentation of all new and archived content.

“Relevant content discovery and timely recommendations will help journalists quickly develop new and evolving story narratives, offering audiences a greater variety of local news and programming as well as more opportunities to engage with journalists on a story of interest.

BNJ will also rely on Dalet APIs to integrate a wide range of systems and services, including MusicMaster for music programming and Lawo for playout.

The unified workflow will streamline processes, offering a smoother experience for DJs, journalists, promoters and audiences alike.

A robust, highly scalable solution that supports rapid media business expansion, Dalet Galaxy five can be deployed on-premises, in the cloud or in a hybrid configuration.