pro360

May 28, 2024
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  • State-of-the-art center combines live production, playout and delivery, serving the world’s premier sports, news, entertainment and corporate brands
  • The move underscores Tata Communications’ ongoing commitment to investing in The Switch, a leading global provider of production and delivery services, that it acquired last year
  • FOX utilized the ‘The Switch @ Victory’ as the home studio and production center for its hit series America’s Most WantedNew York, USA and Mumbai, INDIA – March 07th 2024 – Tata Communications, the global commtech (communications technology) player, today announced that it has opened a new world-class production and delivery facility in Los Angeles – an investment that will support the future development of its services and business growth. The state-of-the-art facility, named The Switch @ Victory, bolsters Tata Communications’ ability to serve a growing number of live content customers anywhere, anytime, with end-to-end media production and connectivity services.

     

    Located on Victory Boulevard on the Glendale-Burbank border, the expansive 66,712-square-foot, two-story building sits on a two-acre plot in the heart of Hollywood’s extended media production community. The live production center supports virtually all configurations required by customers.

    The purpose-built facility becomes the hub for Tata Communications’ and The Switch’s production and delivery services, bringing together their joint capabilities and expertise to create a unique and flexible offering that meets customers’ requirements. The facility is designed to support live content production from rightsholders of all sizes – from major sports and esports leagues to lower-tier and college sports teams to awards organizers and entertainment brands to leading global enterprises livestreaming corporate events.

     

    The Switch @ Victory is now operational and being piloted by several leading media companies, including Fox Alternative Entertainment, which is using it as the studio and production center for the return its iconic series America’s Most Wanted.

    Dhaval Ponda, Vice President and Global Head of Media & Entertainment at Tata Communications, said: “The Switch @ Victory strengthens our leadership position and deepens our live production offering. This move is all about investing for the future. We see a clear need to invest in best-in-class facilities as we meet rising demand for live content. Innovation is at the core of everything Tata Communications does, and this new facility reflects that – empowering our customers to stay ahead of the market. It’s great to see producers of major shows like Fox’s America’s Most Wanted already taking advantage of everything the new facility has to offer.”

     

    America’s Most Wanted has tapped The Switch @ Victory for production services, crew and studio space, offering Fox Alternative Entertainment a 4,100-square-foot soundstage equipped with state-of-the-art cameras. Tony Testa, Executive in Charge of Production for America’s Most Wanted, said: “The Switch @ Victory provides the full scope leading-edge equipment and services we need, making it the perfect home base for our production operations. It just gives us so much flexibility and capacity. The facility has a real wow factor, offering us the next generation production capability needed for the relaunch of America’s Most Wanted for today’s audiences.”

     

    The Switch @ Victory positions Tata Communications to expand in the US and beyond as its customer base grows. It is fully equipped with cutting-edge production equipment and amenities, including:

    • Four sound stages with powered lighting grids and green screens
    • Large multi-row seating production control rooms with best-of-breed switchers and digital audio consoles
    • Multiple insert studios for media training, live shots, and satellite media tours
    • Dressing rooms and lounges for talent
    • Multiple conference rooms
    • Video-audio edit stations
    • Over 100 workstations
    • Private offices, kitchens, and breakrooms
    • Auditorium with seating
    • Prop and costume storage
    • 230 parking spaces that can support a powered ‘base camp’ for production trailers, grip trucks, and other equipment
    • 130-degree view of Hollywood Hills’ location

     

    The facility sits on Tata Communications’ global low-latency video delivery network, with added satellite links to deliver raw feeds, audio, and communication to control rooms within the facility.

     

    Ponda noted: “With The Switch @ Victory, we have created a world-class live production facility right in the heart of Hollywood – which is perfect for expanding our services as we grow our business. It enables us to enhance our services for clients of all sizes and types. We are sharply focused on our vision for the global media marketplace, finding ways to boost efficiencies, improve business agility, and enable our customers to deliver better viewing experiences.”