Veset, developer of Veset Nimbus – the pioneering SaaS platform for broadcasters, media content owners and service providers – has announced its new seamless ad-insertion feature for live and premium feeds.
The new feature will be officially launched at IBC 2023.
The latest ad-insertion feature enables Veset Nimbus users to serve ads that sit alongside the live feed, without taking the viewer away from the main content.
These insertions will be introduced server-side, providing an engaging and personalised approach to live advertising without interrupting or hiding the live feed.
In Veset Nimbus’ re-imagined ad technology, ideal for premium live events, ads can be received live and inserted by the operator in one click.
Live programming is then squeezed to display the ads live, picture-in-picture. The technology enables ads to be delivered in a range of displays from multi-layered or tiled to a sliced format for an optimal personalised experience.
Gatis Gailis, CEO at Veset, has commented on the new Nimbus feature, and the development of ad technology:
“We are operating in an era of content that never stops moving. With ad technology so seamless, broadcasters and media service users are tasked with keeping the user experience personalised and engaging.
“In comparison to a traditional ad break, this new feature inside Nimbus will be sophisticated and unintrusive, significantly improving user experience.
“Veset Nimbus was created with the user in mind and will continue to do so with dynamic and promising ad technology.”
Veset will be delivering a demonstration of the new Nimbus feature at IBC 2023 in Hall 5, B.10.