April 22, 2024
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BURLINGTON, Mass., Wed. Feb. 21, 2024 Avid® has released a host of new features to its industry-leading MediaCentral® workflow platform to empower broadcasters and media companies to accelerate production on premises and in the cloud.  


MediaCentral continues to deliver more efficient workflows and collaborative features that help media companies alleviate the constant pressure to deliver quality content faster.   


Among the new features are:  


  • The Blueprint Builder in Avid’s newsroom-planning, content-sharing and project-tracking tool MediaCentral | Collaborate.  Newsroom teams can now tailor their planning and approval workflows with the specific attributes they require for their productions – allowing them to share and track content faster, saving time and money.  


  • The Collections app. This speeds up workflows between apps on the MediaCentral platform, enabling users to gather content for their stories more quickly. Working like a clipboard, the app makes it simple for users to collect material, saving time and speeding up the creative process.  


  • Enhanced Send To Playback capabilities. An incoming feed, even though notyetcomplete, can now be transferred to FastServe | Playout™ servers, replacing the need for teams to edit a feed into a timeline before transferring. This enables newsroom teams to get their content to air faster.  


  • Updates to the Rundown app inside MediaCentral | Cloud UX. As well as providing more detailed timing information, these enhancements enable more work to be done in the web-based MediaCentral | Cloud UX app, so journalists can work with both video and text without needing to switch apps.  


  • Adding granularity to user-rights management within MediaCentral | Acquire. Production teams controlling multiple ingest and playout devices, can now grant users specific permissions to record or view content. In addition, custom metadata – including mandatory metadata – can be added at the ingest stage, helping to improve the discoverability of clips, cutting search time and speeding up getting stories to air or online.  



Avid VP of Product Management for Video & Media Solutions, Dave Colantuoni, explains: “Broadcasters tell us they’re under pressure to deliver compelling content, fast, and so are looking for reliable time-saving production features.  These ongoing updates to our MediaCentral platform are designed to help production teams unlock creativity and operational efficiency, enabling our media enterprise customers to provide better content for their viewers quicker than ever.  


MediaCentral 2023.12 builds on the heritage of the media industry’s most deployed Production Asset Management solution to deliver even more efficient workflows. Teams can work more closely together to plan, track and share content to deliver to multiple platforms – with the confidence their valuable media and metadata remains safe through enhanced security.”  


MediaCentral is the industry’s most comprehensive, stable, flexible, secure, open and integrated media workflow platform, enabling collaboration from any location to accelerate content turnaround. The Avid MediaCentral set of tools streamlines the entire production workflow, allowing dispersed teams to create better content faster, deliver to more outlets and devices, and maximize the value of users’ media.   


Learn more about the latest additions, features and functionalities available in MediaCentral at