May 28, 2024
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Planetcast Media Services will promote its full portfolio of cloud first media suite – including the unified service orchestrator for content processing, distribution and monetisation services and technologies – at IBC 2023.

Its single-window content supply chain management will show how media companies can utilise an integrated suite of services that enable frictionless workflows and a hyper-connected approach to content creation and distribution. 

 “We are excited to be promoting at IBC2023 our unified service layer that puts the customer at the centre of the content processing, distribution and monetization journey,” said Sanjay Duda, Planetcast’s Chief Executive Officer.

“As operators seek new opportunities, there is a growing number of components and service providers in the value chain that can make the process of creating, distributing, and monetising content more complex and costly.

“At IBC we will be promoting  our single window offering that brings together all our existing modules – including content management, post-production and localisation, cloud playout, IP distribution, OTT and FAST channel services – as a seamless, yet modular, fully integrated solution.” 

Planetcast will show how it enables broadcasters and other media and entertainment companies to employ cloud solutions more efficiently – together or as separate components.

Innovative services and solutions Planetcast is demonstrating live on its booth include: 

  • CLOUD.X, its cloud playout platform, which enables FAST workflows and rapid ad insertion in partnership with Wurl, a world leader in dynamic ad insertion for streaming TV services; 
  • Contido, a leading-edge, cloud-native content supply chain management solution designed to handle video processing and publishing across multiple platforms. 
  • Switch Media will showcase its versatile suite of OTT solutions – whose customers include Foxtel (Australia), Antenna (Greece), Media Prima (Malaysia), and Freeview (New Zealand).

 Planetcast has developed one of the industry’s most comprehensive cloud offerings, used by the likes of Disney, Star TV, Viacom, and Doordarshan, the premier public broadcaster in India. 

In addition to providing demos of the company’s innovative and proven cloud playout and MAM solutions at IBC2023, the Planetcast team will discuss other elements of its comprehensive media services portfolio.

IBC will take place between September 15-18 at the RAI in Amsterdam.

Planetcast will be situated in Hall 5, on stand H78.